Krízový Manažment 2012, 11(2):59-68 | DOI: 10.26552/krm.C.2012.2.59-68

COMPANY CRISIS AND ITS MITIGATION BY STRATEGIC APPROACHES

Miroslav ŠPAČEK1, Zdeněk KOPECKÝ2
1 Vysoká škola ekonomická v Praze - Katedra managementu, Nám. W. Churchilla 4, 13067 Praha 3, Czech Republic
2 Vysoká škola ekonomická v Praze - Institut krizového managementu, Ekonomická 957, 14801 Praha 4, Czech Republic

The article accentuates modern concept of crisis management which places emphasis on strategic approaches to mitigation of company crisis. Crisis planning which is based on crisis scenarios should be considered corner stone of this approach. Crisis scenarios are thus trigger point for the elaboration of operable crisis plans. Composition of scenarios is based on identification and analysis of key risk factors which are properly assessed from the point of view of severity of impact and probability of occurrence. Any company should always define a couple of scenarios which, with highest possible probability, foresee the development of the environment. For each crisis scenario respective strategic plan shall be elaborated. Managers shall always keep in mind mutual influencing risk factors which may generate mighty synergic effect and multiply destructive impact on the company. In general strategic approaches, especially when based on scenario approach, may better evaluate possible development of business environment and enable managers to get prepared effectively to almost any upcoming crisis.

Keywords: Crisis management, contingency planning, warning scenario, risk mitigation

Published: September 30, 2012  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
ŠPAČEK, M., & KOPECKÝ, Z. (2012). COMPANY CRISIS AND ITS MITIGATION BY STRATEGIC APPROACHES. Krízový Manažment, 11(2), 59-68. doi: 10.26552/krm.C.2012.2.59-68
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. ACCENTURE: Corporate Crisis Management. Preparing for a Rapid Response to Unexpected Events. Available from: http://www.accenture.com/, [cit. 2012-03-04].
    2. ANTUŠÁK, E.: Krizový management. Hrozby-krize-příležitosti. Wolters Kluwer. 1st edition, Praha, 2009. ISBN: 978-80-7357-488-828.
    3. BERNSTEIN, J.: Ten Steps of Crisis Communication. http://bernsteincrisismanagement.com [cit. 2012-01-22].
    4. BREMER, P.L.: Corporate governance and crisis management. Directors & Boards. http://findarticles.com [cit. 2012-01-22]
    5. KNIGHT, R. - PRETTY, D.: The Impact of Catastrophes on Shareholder Value. Templeton College, University of Oxford 1996 - commissioned by the Sedgewick Group). Available from http://www.asse.org/professionalaffairs-new/bosc/docs/Catastrophesandshareholdervalue.pdf [cit. 2012-08-02].
    6. KOPECKÝ, Z.: Rizika podnikaní z hlediska podstatného podnikateľského okolí. In: Riešenie krízových situácií v špecifickom prostredí. Žilina, Fakulta špeciálneho inžinierstva Žilinskej univerzity, 2005, s. 249-254. ISBN 80-8070-425-2.
    7. LOCKWOOD, N.R.: Crisis Management in Today's Business Environment : HRś Strategic Role. 2005 SHRM® Research Quarterly
    8. MÖCKLI, D. (Ed.): Strategic Crisis Management: Trends and Concepts. CSS Analyses in Security Policy. ETH Zurich, Vol. 2, No. 23, 2007
    9. PREBLE, J.F.: Integrating the Crisis Management Perspective into the Strategic Management Process. Journal of Management Studies. Vol. 34, Issue 5, str. 769-791, 1997, ISSN: 1467-6486 Go to original source...
    10. SIMON H.: Jak na krizi. 33 okamžitých opatření pro vaši firmu. Management Press, Praha 2009, ISBN: 978-80-7261-204-8
    11. SMEJKAL, V. - RAIS, K.: Řízení rizik ve firmách a jiných organizacích. 3th edition. Grada, 2009. ISBN: 9788024730516
    12. ŠPAČEK, M.: Vybrané pohledy na řízení podniku v nové ekonomice. Ekonomika a management. 3/2008, str. 101, ISSN 1802-8934
    13. ŠPAČEK, M.: Krizový management a jeho zvládání. Moderní řízení 8/2008 str. 23, ISSN: 0026-8720
    14. TESSUN F. - HERMANN A.: Harnessing Potential Future. Scenario & Strategy Planning, April/May Vol. 1, Issue 1, str. 8-12, 1999, ISSN 1466-4062
    15. VODÁČEK, L. - VODÁČKOVÁ, O.: Management, Teorie a praxe v informační společnosti, 4th edition, Management Press, Praha, 2001, ISBN: 80-7261-041-4
    16. WILSON, S.: Real People, Real Crisis: An Inside Look at Corporate Crisis Communication, Oakhill Press, Winchester, 2002, ISBN:1-886939-52-7
    17. WINTERLING, K.: Jak se provádí (preventivně) krizový management. Nakladatelská spol. BABTEXT s.r.o., Praha, 2000, ISBN: 80-900178-5-1
    18. ZUZÁK, R. - KÖNIGOVÁ, M.: Krizové řízení podniku. 2nd edition, Grada Publishing a.s. Praha. ISBN: 978-80-247-3156-8

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content